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Just in time for the holiday season eBay launches its group gift buying service. It's just what it sounds like, using a social network to get together and pitch in on buying gifts. Is there anything we can't do with social media these days?

Buying expensive gifts online doesn't have to be a burden on your budget anymore, now you can combine funds with friends over Facebook and go in on buying a large gift together. Group gift buying has always been a popular thing to do amongst friends in real life, it was only a matter of time before a service to purchase group gifts was made available online.

Gift Connection

Group gift buying online sounds like an even more simple and efficient process than coordinating the same thing in real life. I mean you have the largest social network in Facebook, one of the largest online retailers in eBay plus the safest online payment service in PayPal. Everything is streamlined to make buying bigger and better gifts for your friends and loved ones an easier process.

Starting a group gift over Facebook is a lot easier than it sounds. There's a field to enter your friend's name and a field to enter the occasion. That's it. Make sure the person who is setting everything up has a PayPal account since you will need one to collect all the contributions.

Not sure what to get your friend? Facebook has simplified that process too. If you sign in to eBay with Facebook Connect you'll get personalized gift suggestions based on information collected from your friend's Facebook profile. Amazon offers personalized gift suggestions via Facebook Connect as well but without the added integration of group buying. Sorry Amazon, looks like eBay beat ya to it! There's a minor catch though, the gift you're buying has to be a Buy it Now item. Auction items are off limits due to the unpredictability of the ending price. Makes sense, how could you save up for a gift if you don't know how much it's going to cost.

After you've selected the perfect gift you have to make the first contribution over PayPal and then it's time to gather some friends to contribute. You can do this in any way you want. Anyone can make a contribution by going to the group gift page that you started, just send the link out via Facebook, Twitter, e-mail etc. and once the total amount has been raised the gift can be purchased. Oh, there's also a virtual greeting card for all the contributors to sign so the recipient knows who pitched in. Sounds like they've got all bases covered.

eBay Launches Group Gift Buying With Facebook Connect

So, what do you think? Will you be using this service over the holiday season? Being a University student means I don't have much disposable income to go towards gifts. This is an ideal way for me to help get a friend something they really want that I otherwise wouldn't be able to afford on my own. I think this sounds like a fantastic service but I want to hear your thoughts! Leave comments on my website please.
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Matt Southern is a member of Generation Y.
He is a Public Relations grad and current Communications B.A. student.
He aspires to one day work in the rapidly growing world of social media.

http://mattsouthern.com
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